BENIHANA HBS CASE STUDY WRITE UP

The average customer would never know the difference. According to Bill Susha Vice President the company could limit to opening only 5 units a year because that was as fast as the two crews of Japanese carpenter could work. Imported Japanese chefs are obviously a limited resource, especially since in the original way Rocky set up his business they had to return to Japan eventually. First, due to the style of cooking, all the guests have to be seated together. If the company was about kaizen , it would have realized early on that many of its processes were inefficient and wasteful.

During those Benihana halcyon days, my mother owned a public relations business in San Francisco. Yes, Rocky eliminated some food waste, but he created a lot of other waste in his operations and supply chain. Another memory involves a family celebration and my now long-dead grandmother. A turn is the number of times you can turn a table over in a night with new guests. Please wait a few minutes and refresh this page. Seating guests in tables of eight also brings up an obvious customer service issue: Subscribe via email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

That seems like an extremely high, extremely inefficient ratio. Beverages cost lower than the industry: The more table turns, the more revenue.

Recent musings No kaizen here: Benihana of Tokyo is in the entertainment business, not the restaurant business. The Benihana budget for advertising is 8 to bneihana percent of gross sales — way higher than the typical restaurant according to the operating statistics in Exhibit 1. Working to devise expansion strategy. Twitter did not respond.

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Free Descriptive College Essays: Benihana – HBS Case Study Write Up

He also learned that the American enjoyed watching their food being prepared. In reading the case study, I identified four major supply-chain issues: In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes.

Apart from this each restaurant had a simply management structure which allowed all the managers to report to the operation manager, Allen Saito who in turn reported to Bill Susha Vice President which made it easier for the top management to control the company.

benihana hbs case study write up

Order your authentic assignment from LivePaperHelp. We were served alcohol with dinner — score! Notes Major current issue is expansion strategy. At Benihana, there is a lost opportunity in tsudy time as a chef closes down and says goodnight to one table, and then has to beniihana on to the next table. Furthermore they had the constraints of the staff and the cost factor which confined them to open there units in major cities.

Benihana of Tokyo – Case Study Example

Enter the email address you signed up with and we’ll email you a reset link. According to Bill Susha Vice President the company could limit to opening only 5 units a year because that was as fast as the two crews of Japanese carpenter could work.

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benihana hbs case study write up

We should be comparing it to those supply-chain norms, not the ones supplied. What are the differences between Benihanas production process and that of a typical restaurant?

Benihana UK case copy. The instant success of the first unit helped Rocky to open six franchises within the next seven years soon after which he realized that the franchise owners were investors and had no restaurant experience which made it even more difficult for them to relate to a native Japanese staff. Retail food products, fast food, Japanese beer halls?

What I remember most about Benihana was not the food, but the experience. Business person, tourist visitors, white collars Site selection: Further compounding the expense, they were reassembled and constructed in the U.

benihana hbs case study write up

The dim, alluring interior. Food cost relative to the industry: Seating guests in tables of eight also brings up an obvious customer service issue: Some involved Japanese businessmen. How do I know? Its heavy wooden front door. They keep an optimal mix to meet the business district and residential flow. Steak, chicken and shrimp Target customers: