Its most sale revenues come from its small shops in Paris. This popularity has extended to entertainment business people in Asia that are willing to buy the LV products as a souvenir when they join the Cannes Film Festival where the boutique shops of Louis Vuitton are open in Nice, Cannes and Monaco. The only text in the advertisements will be the date of the official launch of the new product line so as to build anticipation. Lluis vuitton japan – review. In addition, with the increasing number of wealthy tourists from China, Hong Kong, Vietnam and Thailand, this segment will continue to grow fast.

Help Center Find new research papers in: House of Louis Vuitton: The photos of them will be incorporated into each media vehicle of the campaign. Its most sale revenues come from its small shops in Paris. And this year, he provided a set of tea cups for the King Borada of India and it has become the beginning of the Epi Line.

An Efficient Supply Chain.

lvmh case study slideshare

This product placement occurs in the last 10 episodes so that the product is top of mind and relevant to the launch of the makeup line at Fashion Week in that year.

Live the Truth LV is committed to staying true to its roots and its heritage, and this will be brought across in its advertisement. Its most sale revenues come from its small shops in Paris. This is part of the reason why Louis Vuitton handbags and luggage sets became so popular — consumers sought after an exclusive symbol of wealth and stylish elegance that slideshaare be spotted a mile away.

Later, the wooded boxes by Louis Vuitton became well-known among sea travellers because of its different quality from the cow leather.

At present, Louis Vuitton has over hundreds of boutique shops selling its own brand products at major cities throughout the world.

The luxury industry still has a lot to learn about web 2. In essence, Louis Vuitton places its emphasis on the absolute value of the products, not price.


lvmh case study slideshare

Its print slidesbare also supports our brand strategy, by welcoming consumers to LV The Story — to become fully immersed in L. Full page, color advertisements will be printed in all major fashion magazines around the world in which Louis Vuitton currently advertises. Louis Vuitton begins the creative development of the advertisements, which will include negotiation of a contract with local super stars, such as Chinese actress Fan Bingbing.

The origin of Louis Vuitton can go back to the early 19th century when the French railway company wanted to change the rotten and damaged cow leather of seat covers in the first class to synthetic fabric clothing which is softer and more durable.

To coincide with LV new product announcement we plan to giveaway 10, high quality 6×9 xtudy containing full page photos of the new makeup line.

LV should stay at a high end brand, work with other famous magazines and newspapers, and such as do more ads on of Forbes or New York Times in both print and online version. Incorporate life style and culture into current Facebook page.

(PDF) A Case Study of Louis Vuitton | Bancha Jenpiyapong –

Similarly to the status seekers, customers from this group are willing to skideshare a premium for products that express lmh styles as they enjoy the way the brand make them feel. And just the past few years, Louis Vuitton has offered a more selection of designs and colors of the products for customers to choose.

In its advertising campaign, LV carefully cultivates a celebrity following and has used both famous models, actresses and other recognizable figures such as the former USSR leader Mikhail Gorbachev along with Madonna or Catherine Deneuve. Timeline slireshare Louis Vuitton Louis Vuitton clearly separates the ownership from production, management and marketing that may make the brand have the highest sale revenues slidesharf fashionable handbags.


The brand can use social media to associate itself with exotic destinations: This needs to be maintained by a balanced supply chain system which merges technical advancements with traditional know-how.

Analysis of the marketing strategy of a luxury brand and its success in selected asian countries. Enter the email address you signed up with and we’ll email you a reset link.

Recently the companies have sold some brands out. LV advertises in major metropolitan cities across the world.

Retrieved from The Strait Times: House of Louis Vuitton: After that the producer used his full name Louis Vuitton as a trademark even since and that is the origin where the luxurious world class product brand Louis Vuitton or LV emerged. In the future, to target different customers, there are diverse strategies as following: It was the first time that the copy right of the lvmj was registered in the world.

Louis Vuitton distributes the products by itself without any agency and no wholesale.

LVMH group presentation

Later the fashion of LV has spread to people slidfshare entertainment industry from Europe across Hollywood. Print ads will be consistent in message and imagery and will be uniform across all communication channels.

One can imagine long walks in the mountains, winding through un- marked paths lined with snow-covered trees. For instance, the face of the line, Leighton Meester, will promote the line through her account and the tweets will be featured on the LV Makeup Twitter page.

Marketing principles of Louis Vuitton-the strongest brand strategy.